The key to digital success - Integration, Integration, Integration
API Management B2B - Business Integration

Integration, Integration, Integration – The key to digital success

| | SVP, International Field Marketing, Analyst Relations and Business Development, SEEBURGER Inc.

Integration is the driving force behind digital transformations and Salesforce plans to take the next step in helping customers harness their vast amounts of data through the acquisition of MuleSoft.

Anyone who has attempted to adopt a major application running, ERP, CRM, etc. as a cloud solutions in a multi-enterprise environment knows that it may not be as easy as expected because of the additional effort typically required to integrate various data sources, both internal and external.

Over the last few years, Salesforce (NYSE: CRM) has evolved its portfolio and go-to-market strategy to be a trusted partner in customers’ digital transformations. The acquisition of Mulesoft, valued at $6.5 billion, will add an Integration Platform as a Service (iPaaS), which is used to connect disparate software systems, cloud-based or on premises, using application programming interfaces (APIs), to Salesforce’s arsenal.

This acquisition is a huge validation for the business integration market generally, and any size enterprise, within any industry.

Enterprises must be able to link all their applications and data, with customers and business partners, to ensure information can flow freely throughout their business networks. Only then can they leverage the tremendous power of analytics, not to mention take advantage of the digital transformation. This means no application can exist on its own. Enterprises must find ways to provide links between their own applications and business solutions in order to break down silos and encourage data sharing and innovation for their customers and business partners.

SEEBURGER Business Integration Suite (BIS) meets agile integration needs and digital business requirements. Integration is the key of today´s digital economy enabling applications, data sources, services, devices and business entities to connect and communicate with each other play an important role. SEEBURGER BIS is a unified platform for hybrid integration, including solutions for B2B/EDI, ERP and Application Integration, MFT, and the API-led integration capabilities introduced over the last couple of years have simplified its use for digital business initiatives.

Combing the above mentioned core business and technical functionality, SEEBURGER’s blended approach between B2B, Managed File Transfer (MFT) and API will help you and your customers and business partners with the best and agile solution; on-premises, hybrid or in the cloud.

SEEBURGER can be your partner in the journey to digital transformation, learn more:

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Ulf Persson | SVP, Global Business Development

Written by:

As SVP, International Field Marketing, Analyst Relations and Business Development, Ulf is responsible for marketing and lead generation, sales and field marketing strategies, customer excellence, analyst relations, business development, management and leadership related to SEEBURGER Integration (technology, platform, solutions, cloud integration services, etc.). He and his team work across multiple industry verticals such as Financial Services, Utilities, Automotive, Logistics, Retail, CPG and Manufacturing. Ulf has more than 30 years of global business and technology experience working with product and solution delivery of integration technologies (EAI, EDI, B2B, MFT, API), Analytics and Big Data, Mobile, Digital Transformation and industry initiatives, both on-premises and in the cloud. Before joining SEEBURGER in October 2016, Ulf worked in various global leadership roles with international business integration technology providers.