On November 2-3, we hosted our annual SEEBURGER North America Client Days event, which was virtual this year for the first time. The objective with this event was to provide our customers with information in an atmosphere that invites interaction and discussion, and provides a forum for speaking directly with our subject matter experts.
It really did! We had business and IT representatives from global and local top banks, global logistics providers, large CPG and retail players, manufacturers and many others that exchanged and shared their knowledge and experience. Thank you all!
During the two half-days, we shared the latest enhancements to our hybrid integration platform, SEEBURGER Business Integration Suite (BIS), and heard from SEEBURGER senior management and NA leadership about the state of the market and some of our plans. SEEBURGER experts discussed integration solutions and industry trends, and our customers had an opportunity to share their integration journeys.
Highlights of the Event
From my perspective, it was great to hear the questions asked by some of our customers. They heard from our co-CEO, Axel Haas, on the overall strategy for 2022. Our CTO, Matthias Fessenbecker and our product management team talked about our roadmap and new functionality, and customers were able to ask questions related to their own environments, ongoing projects and the future of the platform.
Attendees participated in breakout sessions with subject matter experts on our new BIS Mapping Designer, improved Message and Business Tracking, best practices on how to work with Cloud deployments and use cases in relation to API usage. These sessions were appreciated because of the expertise and advice given by the presenters, but even more so because of the conversational nature of the sessions.
Both days also included customer presentations, where experience, results and business integration cases were shared. One of the more popular sessions was a customer panel discussion with Business IT representatives from three of our enterprise clients about cloud enablement and cloud migration. The Q&A session was designed for our customer audience to discuss requirements and how SEEBURGER Cloud Integration can provide an agile and scalable foundation, and to gain insights from lessons learned, best practices and more.
Having the right Cloud strategy is key, and it involves both business and IT stakeholders
The customer panel included 3 participants; panelist one representing North America’s largest food industry redistributor, panelist two that operates worldwide with leading CPG brands and technologies, and panelist three that represents a leading multinational producer and distributor of hot and cold beverages.
The focus of the panel was to understand the key business drivers that motivated them to choose SEEBURGER Integration for cloud enablement and cloud migration, as well as their experiences in moving from on-premises to the cloud.
They all agree that as businesses move operations to the cloud, their IT organizations must develop the strategies for making cloud happen. Cloud enablement is the process of assessing your organization’s needs in the cloud and then planning a strategy to build and deploy a cloud solution or implement a cloud migration.
Pick the right deployment model, to support both old and new
“The last few years, our philosophy has definitely been to move to as many SaaS products as possible, so that we can focus more on development work versus having to support the infrastructure,” said panelist one. The company also wanted to increase security, have more scalability and quicker time‑to‑market, and be agile enough to switch gears and pivot quickly.
Panelist two’s cloud journey started more than seven years ago, when they were searching for a managed service solution. “We needed to be future‑ready. The key is we needed something with stability and availability, as well as fast trading‑partner onboarding times,” he said.
Panelist three said, “We adopted a company‑wide, cloud‑first strategy,” to reduce capital expenditures in the cloud and expand into revenue‑producing expenditures, shifting the costs to operating expenses.
SEEBURGER Cloud Integration provides an agile, secure and scalable foundation
“With core logistics processes moving through EDI, downtime just wasn’t an option,” said panelist two. With ever‑increasing volumes of data and messages being processed year after year, stability, availability, onboarding scalability and canonical mapping technology were the company’s critical factors for choosing SEEBURGER Cloud. “The canonical mapping model was definitely a consideration in moving to SEEBURGER, with the shared partner maps and the process maps,” he said.
In addition to scalability and agility, panelist one’s company had a list of RFP requirements that included reporting and migrating from a legacy EDI translator. “When we vetted it (RFP) out to multiple different vendors, they had to check the boxes, and SEEBURGER was the one that came up meeting all those requirements,” she said.
“For us, it was really just about the expertise that SEEBURGER brought to the table,” said panelist three.
Accelerate Your Business with SEEBURGER Integration
As discussed and demonstrated during these two days, SEEBURGER simplifies complex connections between clouds, applications and people, so our customers can focus on what matters: meeting the needs of their partners and customers, innovating and growing their business.
It’s all possible, with SEEBURGER Integration – a mix of our technology, our services and our people – all here for the sole purpose of accelerating your business. SEEBURGER Cloud Integration gives you the power of choice, security and agility with the world‘s most scalable, capable hybrid integration platform, SEEBURGER Business Integration Suite (BIS).
Thank you to all of our customers that joined us for this year’s Client Days. Your participation is what makes the event worthwhile.
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Written by: Ulf PerssonAs SVP, International Field Marketing, Analyst Relations and Business Development, Ulf is responsible for marketing and lead generation, sales and field marketing strategies, customer excellence, analyst relations, business development, management and leadership related to SEEBURGER Integration (technology, platform, solutions, cloud integration services, etc.). He and his team work across multiple industry verticals such as Financial Services, Utilities, Automotive, Logistics, Retail, CPG and Manufacturing. Ulf has more than 30 years of global business and technology experience working with product and solution delivery of integration technologies (EAI, EDI, B2B, MFT, API), Analytics and Big Data, Mobile, Digital Transformation and industry initiatives, both on-premises and in the cloud. Before joining SEEBURGER in October 2016, Ulf worked in various global leadership roles with international business integration technology providers.