Last year in our SEEBURGER Integration Webcast Series, our customers, APM Terminals, MoneyGram, Sysco and SEB shared their digital strategies and cloud migration journeys while discussing how SEEBURGER helped solve their complex integration problems.
According to Gartner, by 2025, cloud‑native platforms will serve as the foundation for more than 95 percent of new digital initiatives—up from less than 40% in 2021. So this year, we’re continuing our webcast series designed to educate and inform business and IT decision makers and thought leaders about industry trends and SEEBURGER Integration, a combination of our products, our services and our people.
On January 26, we kicked the new year off with Episode 7, “Accelerate Business in the Cloud with Integration Services,” featuring Jeffry Turfboer of Lyreco, the European leader and third largest distributor of workplace products and services in the world.
In 2021, Lyreco acquired another company: the business units of Staples Solutions, a leading provider of workplace products, services and solutions to small, mid‑sized and large businesses in Europe. In support of its “Cloud First” initiative, this company migrated three key business processes from two separate platforms into one self‑service platform in the SEEBURGER Cloud.
Lyreco’s B2B Cloud First Strategy Saves a Lyreco Subsidiary 50% in Costs
Fifteen years ago, a Lyreco subsidiary chose SEEBURGER Business Integration Suite (BIS) for its integration platform for B2B connectivity.
Fast forward to 2020, and the company made another critical platform decision involving SEEBURGER. After asking, “What is it that an integration platform should deliver us?,” Jeffry’s team focused on business case development and benefit mapping, which identified three main business drivers—three functionalities that an integration platform must deliver for their cloud‑first strategy:
- Self‑service functionalities to accelerate customer and business partner onboarding
- Re-usable, template‑based configuration capabilities to empower business
- Consolidation of two platforms into one cloud-ready platform to reduce IT run costs
Given their requirements for their cloud‑first strategy, the company decided to select the SEEBURGER Cloud for its cloud integration platform.
In 2021, Phase 1 of implementation and consolidation in the SEEBURGER Cloud was successfully completed for the three main initiatives:
- A2A business processes for integration of their ERPs with other systems and applications
- B2B business processes used with over 250 vendors and trading partners to buy, create, sell and deliver products to customers, including pricing catalogues and shipping notifications
- SEEBURGER’s E-Invoicing solution for complying with widely differing regulations, business processes and rules within the EU member states via SAP Ariba
“With the SEEBURGER Cloud, we now have a cloud gateway. So that’s one central point where our customers are connecting to us. And for us, that’s ideal, because that means that in the backend, we can change whatever we want without constantly having to bother the customer, for example, if we change IP addresses,” said Jeffry Turfboer, IT Project Manager at Lyreco. “Leveraging that cloud gateway really frees us up in the backend to make the changes as we see fit.”
What’s in store for Lyreco and SEEBURGER?
Lyreco is currently in the middle of Phase 2, which involves migrating SEEBURGER BIS into the SEEBURGER Cloud. With the completion of Phase 2, Jeffry expects Lyreco to achieve even more cost savings, in addition to gaining:
- Faster onboarding of new customers and B2B partners with more self-service and template-based capabilities
- Faster, easier integration and connectivity to our customers and B2B partners with thousands of available mappings and dozens of SEEBURGER Connectors
- More control over business tasks such as onboarding, information changes and others that no longer require support tickets
- Increased digital knowledge across Lyreco IT and business teams
- Sustainable change toward reducing their carbon footprint
“We expect that we can see even more costs savings when we have completed [Phase 2],” said Jeffry. As part of Phase 2, Lyreco plans to change its support model to iPaaS. “When we move to iPaaS,” he continued, “we will be given even more self‑service and template-based capabilities, so we’re really looking forward to unlocking them, which should lead us to even faster onboarding of our new customers. It also should lead us to even easier integration, because that’s when we get access to all the available messages and all the connectors that SEEBURGER offers.”
Trends in B2B cloud integration services
APIs enable new B2B channels
According to Gartner, by 2023, over 50% of B2B transactions will be performed through real-time APIs versus traditional approaches.
APIs are already being used for B2B/EDI integration, sometimes in combination with Managed File Transfer (MFT). Using an integration platform that is supporting both B2B, MFT and API integration is often the best approach to integrate partner ecosystems across company boundaries for supply chains, or financial services. By weaving APIs into your B2B strategy, you are enabling new digital business and real-time patterns for document exchange. You are also taking steps to help drive an ‘API First’ design principle, and API-enable existing applications and systems.
SEEBURGER Cloud integration services can handle B2B, MFT and API business processes given any use case, business complexity and criticality.
View the entire “Accelerate Business in the Cloud with Integration Services” webcast on-demand. You can also download the presentation slides, the Lyreco case study and watch other webcasts on-demand.
For upcoming webcasts in this series and other events, visit the SEEBURGER event page. If you have questions about SEEBURGER Integration capabilities, please fill out the form below.
 Gartner, “Top Strategic Technology Trends for 2022, 12 Trends Shaping the Future of Digital Business,” David Groombridge, 2021.
 Gartner, “Use APIs to Modernize EDI for B2B Ecosystem Integration,” Mark O’Neill, William McNeill, June 11, 2019.
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Written by: Ulf PerssonAs SVP, Strategic Product Management and Analyst Relations, Ulf is responsible for strategic product management, product marketing, global analyst relations and leadership with regards to SEEBURGER integration technology, platform and integration services. This also includes strategic sales and marketing initiatives. Ulf works across multiple industry verticals such as Financial Services/Payments, Automotive, Logistics, Utilities, Retail, CPG and Manufacturing. Ulf has more than 30 years of global business and technology experience working with product and solution delivery of integration technologies (EAI, EDI, B2B, MFT, API, etc.), Analytics and Big Data, Cloud Services, Digital Transformation and various industry initiatives. Before joining SEEBURGER in October 2016, Ulf worked in various global leadership roles with international business integration technology and cloud services providers.