Guest blogger, Michelle Jones. Vice President Global Channels & Alliances
My last post addressed the need for software vendors and channel partners to adapt to changing market conditions, industry regulations, technology landscapes and ever-shifting customer requirements. My take of “adapt or be left behind” has proven true. In the few short months since that post we’ve seen significant acquisition activity among vendors (and between partners of vendors), endless debate/discussion regarding the risks and opportunities of social business, growth on all fronts “cloud” and massive attention to the resulting privacy implications.
So what does this mean? It means that focus is more important today than ever before. Before hopping on the latest buzzword bandwagon, companies should look at their core competencies- be it technology, consulting, services- and determine how to leverage the new forces at play to make them the best they can be. Most importantly, keep your compass pointed to customer value. In my opinion, all roads must lead there.
I am in no way suggesting businesses do not innovate- innovation is key to the success of any company working with technology. It does, however, mean do not get distracted by the next shiny thing that emerges for it may prove to be fad vs. future.
Do your homework and remember, your customers and partners chose to do business with you for a reason. Validate their choice of you as their trusted partner with constant innovation, investment, improvement and modernization of what you do best. Then exploit new technologies and methods of deployment, strengthen relationships via all channels possible and never forget the end game- customer value. Read more