Facebook is currently the world’s most popular web site, with more than 690 billion page views each month, according to metrics from Google’s DoubleClick service. Facebook currently accounts for about 9.5 percent of all Internet traffic, slightly more than Google, according to HitWise. Much has been said of Facebook’s infrastructure and its ability to keep millions of [...]

November 15, 2010, 12:30 AM EST By Brian Womack Nov. 15 (Bloomberg) — Facebook Inc.’s estimated worth is now bigger than EBay Inc.’s valuation, making it the third- largest U.S. Internet business and underscoring the growing allure of social media for investors. Facebook’s stock is trading at more than $16 on SecondMarket Inc., an exchange [...]