A View From The Channel- Part III
Guest blogger, Michelle Jones. Vice President Global Channels & Alliances
Anniversaries are often the catalyst for reflection and evaluation of year(s) past- the events, successes and challenges that brought us to where we are today. As my one year anniversary with SEEBURGER approaches, it seemed appropriate to do just that.
It is with tremendous pride that I start this post by announcing SEEBURGER has been awarded the 5 Star Partner Program rating in CRN’s 2012 Partner Program Guide, the definitive listing of manufacturers and software publishers that service solution providers or provide products to the IT Channel.
SEEBURGER is one of the elite subset of Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs. We extend a special thanks to the SEEBURGER partners, employees and customers who made this major milestone possible!
In the midst of unprecedented market and technology consolidation, the invasion of social and mobile forces on enterprises, and a plethora of new privacy/security woes, SEEBURGER has seen a year of growth, innovation and new approaches in serving our customers. In this post I explore the latter, and share some insights on how we’ve adapted to all of the above in our commitment to drive more value for our customers across the globe.
My last post conveyed the message that to be successful you must always “keep your compass pointed to customer value…. all roads lead there.” It’s a simple concept, but the road has many forks and it’s important to avoid taking dodgy detours. In my opinion, if we stick to the basics- People, Processes and Technology- we won’t fail. But it takes all three- none of these critical factors can stand on their own in the quest to realize definitive customer value.
People are the most crucial factor in any relationship, personal or professional. Yes, social marketing, media and business have changed the way we engage. It enables remote working, speeds communications and workflows and allows us to collaborate with more people in more places. But there is ALWAYS a real person behind the pc, tablet or mobile phone. And that person has unique needs and influence on business decisions.
Processes are the “silent” partner of most technologies. It’s very frustrating as a vendor when customers make a technology purchase and implement it within their existing, perhaps inefficient, processes. Rarely do they achieve maximum efficiencies and ROI in the absence of revised business processes. As vendors, we would be remiss to advise our clients otherwise. If they push back, don’t give up, it’s our responsibility as their trusted partners.
Technology is the champion that enables people to get the job done and facilitate the application of solid business processes.
So what did all of this mean for SEEBURGER, our customers and partners over the last twelve months? Quite a lot. We did, in fact, focus on people, processes and technology throughout, with the compass set steadily on our customers. As a result, we have many solid accomplishments that touch on each of these critical areas. Here are just a few:
- SEEBURGER Expands Partner Program- all business with companies generating revenues of less than $500 million annually delivered through partners, eliminating channel conflict and driving major revenue opportunities for VARs and system integrators serving the SMB market.
- Three Major Awards for SEE MFT in Six Months: Third time is another charm. SEE MFT wins another award
- Secure Cloud-Based File Sharing for SMBs on Amazon Web Services: SEE FX for secure, traceable and compliant user-to-user file sharing
- International Luxury Brand Connects Its World Through Cloud-Based MFT from SEEBURGER: Georg Jenson uses cloud-based Managed File Transfer (MFT) to connect its worldwide franchisees with its headquarters.
- SEEBURGER and HP Deliver Secure Cloud-Based File Exchange in New HP cCell Services: The multi-tenant and private cloud options of HP cCell Services include a pay-per-use, HP-managed ‘cloud in a box’ that can be deployed in the customer’s own data center to avoid capital outlays and maintain data on company premises.
This is only the tip of the iceberg. Stay connected with us to hear the latest and greatest. You can follow us on Twitter (@seeburgernews), join our group on LinkedIn and follow our blog to learn more about SEEBURGER and our partners, and to stay up to date on the latest Business Integration news. Feel free to dm me via twitter (@mas_jones) or email me directly at email@example.com. Your comments and feedback are most welcome.